在昨天的Google搜索技术发布会上，Google又正式宣布了三项搜索新功能，包括搜索选项 - Search Options，富摘要 - Rich Snippets及Google Squared（不好翻译，等谷歌黑板报给正式中文名称吧）。
两年前的第一次搜索技术发布会上，Google发布的是对SEO已经影响深远，可能以后影响更大的整合搜索。这次发布的几项新技术，貌似没有整合搜索那么重要，不过也很好玩，值得关注一下。
主要说说搜索选项 - Search Options。目前似乎只在英文Google有这个功能。其实搜索选项中显示的大部分内容，以前Google都有零零碎碎的试验或提供过。比如显示过去一星期或24小时之内的页面，早就可以在高级搜索选项中实现，现在Google通过Search Options把这些选择聚合在一起。
现在搜索一个关键词，页面左上角会出现Show Options链接。点击之后左侧菜单会列出一些选项，包括搜索结果类型（选项有显示全部内容，显示视频，论坛或评论内容），显示某一段时间的页面（全部，最近结果，过去24小时，过去一星期，过去一年），显示图片或更多文字，按相关度排序或按时间排序，显示相关搜索，Wonder Wheel（奇迹轮？），时间表 - timeline功能等。
其中显示视频、论坛、评论结果不需解释。
显示某一个时间段的页面有很多可以玩的东西，比如你可以通过这个功能加上site:指令，轻易搜索出自己网站在过去24小时、过去一个星期收录的新页面，对收录有问题需要解决、监控的网站很有用。
2009年5月15日星期五
2009年5月14日星期四
Free website promotion tutorial
Welcome to A Promotion Guide. If this is your first visit, you might want to take the time to read through this page. It contains a free step-by-step website promotion tutorial that also serves as a "User's Guide" to the site.
Reading it will give you a good idea on what you need to do, when you need to do it and how the articles on this site will help you.
This tutorial is split into three phases that each have two, three or four steps. It is highly recommended that you start from the first phase and move forwards only after you have completed all of the steps in it.
We'll begin with the assumption that your site is brand new and that you haven't done any website promotion work yet. However, that doesn't mean that you can't use the tutorial if you have submitted to a few search engines or registered your site with a couple of directories. If you notice that there are some things you have already done, feel free to simply skip over them.
Promoting your site takes a lot of time and may involve waiting several weeks or even months to get into certain directories and search engines. Thus, it might be wise to bookmark this page so that you can return to it later and continue the tutorial from where you left off.
Website promotion, phase one - Directories
You should start your website promotion efforts by listing your site at the most popular Internet directories. Because they can send you substantial amounts of traffic and affect your ranking in various search engines, it is wise to make sure that your site is present in all of the major directories before doing anything else.
Step one - General information
Submitting to directories is easy and doesn't require much effort. It's ensuring that your submission will be accepted that makes this task a hard one.
Step two - The Open Directory Project
Start with the Open Directory Project. While your site has to offer good, unique content to be accepted to the ODP, its editors usually review sites quickly and won't reject them without a good reason for doing so. This, along with the fact that submitting to the ODP is free of charge, makes it a perfect starting point. Completing this step successfully will also provide you with experience that will prove to be very valuable later on.
Step three - Yahoo
After securing a listing at ODP, your next task is to get the folks at Yahoo to notice that your site exists and is worth a place in their directory. This might cost you a fair amount of money if you are running a commercial site, but is usually worth it. Non-commercial sites can get in for free, but might require several submissions and a lot of patience before they are accepted.
Website promotion, phase two - Search engines
Now that your site has been included in ODP and Yahoo, you should already be receiving clearly more traffic than before. The next task is to get to know search engines and use them to bring even more people to your pages. Because you have completed phase one, you have established a good foundation for making your site perform well in the search engines.
Step one - Search engine optimization, basics
In order to gain good rankings, you'll need to learn the basics of search engine algorithms (ranking systems) and adjust your pages to meet their criteria as well as possible. This will take some time and effort, but doing some work now will save you from a lot of trouble in the future.
Step two - Search engine optimization, advanced
Your site is now adequately prepared to really start bringing in traffic from search engines. But if you want to widen your knowledge about them and increase your chances of success, you still have some work to do. On the other hand, if you're totally exhausted and just want to get this thing over with, you'll be delighted to know that this step isn't absolutely necessary.
Step three - Submitting to search engines?
Now is the time to make sure that your site has a presence in the indexes of major search engines. Fortunately, they are quite good at finding your site on their own. There are things you can do to help them, though..
Website promotion, phase three - More techniques
After being accepted into the largest directories and having pages of your site come up in answer to searches done at the major search engines, the long hours that you've spent on website promotion have begun to pay off and your daily visitor count is starting to look good. But there is still plenty you can do to help your site attract even more traffic.
In phase three, we'll examine different promotion methods that you might want to try. However, in order to prevent you from wasting your time on things that don't work, we'll also go over a few techniques that have proven to be less than spectacular when I experimented with them.
Step one - Keep these in mind
First, let's take a look at the good stuff. The articles introduced in this step are about the website promotion methods that are at least partially effective. Some of them work better than others, but if used correctly, all of them can produce results that will be worth your while. Of course, most of the articles include advice on what you need to do to obtain the best possible results with the method discussed.
Step two - Forget these
As said, everything just doesn't always work the way it should in the world of promotion. In step two, our attention is focused on website promotion methods that are more trouble than they are worth. They might not be entirely useless, but your time would be better spent on improving your site or spreading the word about your site in other ways.
Final words
Congratulate yourself for being persistent, bright and hard-working. Most get frustrated and quit before this point, which is why most sites never become anything. After all, the secret to having a successful site is working hard in both promoting and creating it. You just might have what it takes.
After going through those three phases, you've read just about everything this site has to offer. While there is more to website promotion than what we have discussed here, you now know quite a lot about the subject. If you still desire more information, don't forget to come back to this site every now and then. This tutorial is always incomplete, because I continuously notice things that I want to write about.
I hope that A Promotion Guide has been able to help you to make your site more popular and thus given you the chance to spread your ideas and thoughts to a larger audience. And remember, if you have achieved good results, it's not because I showed you how to do it - it's because you did it.
Reading it will give you a good idea on what you need to do, when you need to do it and how the articles on this site will help you.
This tutorial is split into three phases that each have two, three or four steps. It is highly recommended that you start from the first phase and move forwards only after you have completed all of the steps in it.
We'll begin with the assumption that your site is brand new and that you haven't done any website promotion work yet. However, that doesn't mean that you can't use the tutorial if you have submitted to a few search engines or registered your site with a couple of directories. If you notice that there are some things you have already done, feel free to simply skip over them.
Promoting your site takes a lot of time and may involve waiting several weeks or even months to get into certain directories and search engines. Thus, it might be wise to bookmark this page so that you can return to it later and continue the tutorial from where you left off.
Website promotion, phase one - Directories
You should start your website promotion efforts by listing your site at the most popular Internet directories. Because they can send you substantial amounts of traffic and affect your ranking in various search engines, it is wise to make sure that your site is present in all of the major directories before doing anything else.
Step one - General information
Submitting to directories is easy and doesn't require much effort. It's ensuring that your submission will be accepted that makes this task a hard one.
Step two - The Open Directory Project
Start with the Open Directory Project. While your site has to offer good, unique content to be accepted to the ODP, its editors usually review sites quickly and won't reject them without a good reason for doing so. This, along with the fact that submitting to the ODP is free of charge, makes it a perfect starting point. Completing this step successfully will also provide you with experience that will prove to be very valuable later on.
Step three - Yahoo
After securing a listing at ODP, your next task is to get the folks at Yahoo to notice that your site exists and is worth a place in their directory. This might cost you a fair amount of money if you are running a commercial site, but is usually worth it. Non-commercial sites can get in for free, but might require several submissions and a lot of patience before they are accepted.
Website promotion, phase two - Search engines
Now that your site has been included in ODP and Yahoo, you should already be receiving clearly more traffic than before. The next task is to get to know search engines and use them to bring even more people to your pages. Because you have completed phase one, you have established a good foundation for making your site perform well in the search engines.
Step one - Search engine optimization, basics
In order to gain good rankings, you'll need to learn the basics of search engine algorithms (ranking systems) and adjust your pages to meet their criteria as well as possible. This will take some time and effort, but doing some work now will save you from a lot of trouble in the future.
Step two - Search engine optimization, advanced
Your site is now adequately prepared to really start bringing in traffic from search engines. But if you want to widen your knowledge about them and increase your chances of success, you still have some work to do. On the other hand, if you're totally exhausted and just want to get this thing over with, you'll be delighted to know that this step isn't absolutely necessary.
Step three - Submitting to search engines?
Now is the time to make sure that your site has a presence in the indexes of major search engines. Fortunately, they are quite good at finding your site on their own. There are things you can do to help them, though..
Website promotion, phase three - More techniques
After being accepted into the largest directories and having pages of your site come up in answer to searches done at the major search engines, the long hours that you've spent on website promotion have begun to pay off and your daily visitor count is starting to look good. But there is still plenty you can do to help your site attract even more traffic.
In phase three, we'll examine different promotion methods that you might want to try. However, in order to prevent you from wasting your time on things that don't work, we'll also go over a few techniques that have proven to be less than spectacular when I experimented with them.
Step one - Keep these in mind
First, let's take a look at the good stuff. The articles introduced in this step are about the website promotion methods that are at least partially effective. Some of them work better than others, but if used correctly, all of them can produce results that will be worth your while. Of course, most of the articles include advice on what you need to do to obtain the best possible results with the method discussed.
Step two - Forget these
As said, everything just doesn't always work the way it should in the world of promotion. In step two, our attention is focused on website promotion methods that are more trouble than they are worth. They might not be entirely useless, but your time would be better spent on improving your site or spreading the word about your site in other ways.
Final words
Congratulate yourself for being persistent, bright and hard-working. Most get frustrated and quit before this point, which is why most sites never become anything. After all, the secret to having a successful site is working hard in both promoting and creating it. You just might have what it takes.
After going through those three phases, you've read just about everything this site has to offer. While there is more to website promotion than what we have discussed here, you now know quite a lot about the subject. If you still desire more information, don't forget to come back to this site every now and then. This tutorial is always incomplete, because I continuously notice things that I want to write about.
I hope that A Promotion Guide has been able to help you to make your site more popular and thus given you the chance to spread your ideas and thoughts to a larger audience. And remember, if you have achieved good results, it's not because I showed you how to do it - it's because you did it.
“商务”+“生活”是互联网未来之路
正如电影和电视剧以及小说的宗旨一样------“来源于生活且高于生活”，一切必须以生活为基础，同时，必须为生活服务，不论是电影电视剧还是小说，如果高高在上或与生活脱节，它必定是无法占据市场的。 除了上述的电影电视剧和小说，互联网亦是如此，网民为何使用互联网？因为互联网能让他们的生活越来越简单，这个世界是被懒人驱动的，汽车的出现是如此，洗衣机的出现也是如此。任何一项技术，一轮潮流都具备这个特点，所以，互联网能发展到今天，也不例外。但随着互联网应用的深入，一个问题被提了出来------未来的互联网是越来越简单还是越来越复杂？就这个问题，似乎互联网界人士各执一词，后者认为基础服务已经趋于饱和，未来的蓝海必定在一些高级服务之上，同时，网民素质的提高也对高端服务的发展起到一定的推波助澜的作用；而前者认为互联网服务将越来越趋于生活化，和生活将更加紧密联系在一起，当人们能使用互联网解决百分之八九十的生活问题时，互联网一定是最简单最容易上手的方式。
抛开结论不说，先看一个例子，阿里巴巴旗下的淘宝网和支付宝。前者垄断了C2C市场，使得上淘宝购物成了一种时尚，一种潮流。淘宝网上的商品几乎涵盖了人们日常生活中的99%以上，而且还在不断丰富和完善。而支付宝则是使用最多的在线支付工具，解决了电子商务中最重要的一个环节------电子支付，另外，由于方便和快捷，支付宝还被广泛使用于各种传统交易上。这表明，这些被前人成为“天方夜谭”的应用也能被广泛的接受，为生活服务。
电子商务的蓬勃发展带来了信息量的暴增，与此同时，配套的信息引导工具生活搜索也迎来了巨大的发展契机.为了满足日益增长的同城信息需求和人们日益发达的信息步伐，我们审时度势，洞察先机，率先推出了一个全新概念网站——易搜分类信息网（www.yeesou.com），打造了一个专业、实用、真实、简单、丰富的同城资讯平台。内容包罗万象、应有尽有，这里属于您的地盘，无论您是企业、个体还是个人，只要您发布的信息内容或行为不违反国家法律法规，都可以在这里自由发布。我们倡导的是以城市为范围的同城信息交流，与当地各大媒体强强联合，从满足客户需求的角度出发，以与合作伙伴实现共赢为理念，通力打造马来西亚地区中文网络分类信息服务第一品牌。 易搜分类信息网（http://www.yeesou.com/）以服务马来西亚经济发展，向世界推广马来西亚为己任，及时向市民传送本地各类信息，举办网上名优企业产品展示、推介，宣传名优企业，提供在线信息查询等业务。主要栏目有：求租、出租、求购、出售、转让、求职、招聘、招生、培训、家教、家政、运输、搬迁、维修、装修、礼仪、翻译、医疗、征婚、旅游、娱乐、招商、代理、合作、企业黄页等。易搜分类信息网采用报纸的大众风格，版面简单明了，全方位的信息发布渠道，强大的会员管理平台，以服务为宗旨，主要满足企事业单位、商户、和个人在网上发布各类信息的需求，愿与马来西亚市民共同打造一个立足大马地区，同时也向世界各地敞开大门的高效实用的信息网络平台。这既是马来西亚人生活实用信息宝典，又是广大商户打开市场，提高知名度，推销产品的窗口，给急需向全国各地展现其产品的马来西亚企业提供了发布的平台，让未成品牌的走向品牌，未知名的走向知名；让品牌走向世界！在这里发布信息、建立黄页的厂商，除了能在本地受到关注外，还能最大限度地受到全球华人的瞩目，从而收到最佳广告效应。这是“易搜分类信息网”得天独厚的优势！
请记住，我们能为您做的——为您提供最新最及时的生活资讯；为您在国际互联网上发布各类信息；全力打造企业知名品牌。欢迎您的访问，诚邀您的加盟。酒好也怕巷子深。朋友，如果酒好又在巷子口，您的醇酒还怕销不出去吗？心动不如行动，快来易搜分类信息网（www.yeesou.com），体验简单实用的同城生活社区带来的便利！
抛开结论不说，先看一个例子，阿里巴巴旗下的淘宝网和支付宝。前者垄断了C2C市场，使得上淘宝购物成了一种时尚，一种潮流。淘宝网上的商品几乎涵盖了人们日常生活中的99%以上，而且还在不断丰富和完善。而支付宝则是使用最多的在线支付工具，解决了电子商务中最重要的一个环节------电子支付，另外，由于方便和快捷，支付宝还被广泛使用于各种传统交易上。这表明，这些被前人成为“天方夜谭”的应用也能被广泛的接受，为生活服务。
电子商务的蓬勃发展带来了信息量的暴增，与此同时，配套的信息引导工具生活搜索也迎来了巨大的发展契机.为了满足日益增长的同城信息需求和人们日益发达的信息步伐，我们审时度势，洞察先机，率先推出了一个全新概念网站——易搜分类信息网（www.yeesou.com），打造了一个专业、实用、真实、简单、丰富的同城资讯平台。内容包罗万象、应有尽有，这里属于您的地盘，无论您是企业、个体还是个人，只要您发布的信息内容或行为不违反国家法律法规，都可以在这里自由发布。我们倡导的是以城市为范围的同城信息交流，与当地各大媒体强强联合，从满足客户需求的角度出发，以与合作伙伴实现共赢为理念，通力打造马来西亚地区中文网络分类信息服务第一品牌。 易搜分类信息网（http://www.yeesou.com/）以服务马来西亚经济发展，向世界推广马来西亚为己任，及时向市民传送本地各类信息，举办网上名优企业产品展示、推介，宣传名优企业，提供在线信息查询等业务。主要栏目有：求租、出租、求购、出售、转让、求职、招聘、招生、培训、家教、家政、运输、搬迁、维修、装修、礼仪、翻译、医疗、征婚、旅游、娱乐、招商、代理、合作、企业黄页等。易搜分类信息网采用报纸的大众风格，版面简单明了，全方位的信息发布渠道，强大的会员管理平台，以服务为宗旨，主要满足企事业单位、商户、和个人在网上发布各类信息的需求，愿与马来西亚市民共同打造一个立足大马地区，同时也向世界各地敞开大门的高效实用的信息网络平台。这既是马来西亚人生活实用信息宝典，又是广大商户打开市场，提高知名度，推销产品的窗口，给急需向全国各地展现其产品的马来西亚企业提供了发布的平台，让未成品牌的走向品牌，未知名的走向知名；让品牌走向世界！在这里发布信息、建立黄页的厂商，除了能在本地受到关注外，还能最大限度地受到全球华人的瞩目，从而收到最佳广告效应。这是“易搜分类信息网”得天独厚的优势！
请记住，我们能为您做的——为您提供最新最及时的生活资讯；为您在国际互联网上发布各类信息；全力打造企业知名品牌。欢迎您的访问，诚邀您的加盟。酒好也怕巷子深。朋友，如果酒好又在巷子口，您的醇酒还怕销不出去吗？心动不如行动，快来易搜分类信息网（www.yeesou.com），体验简单实用的同城生活社区带来的便利！
订阅：
博文 (Atom)